PR Professionals need to drop off age old practices and adapt new ones
Things I learnt from the PR Club Session – 10 The first thing I knew with regards to public relations was that as PR Professional, my work was calling Media and getting my organisation/client mentioned in the news article. The other idea was that all PR professionals do is wining and dining. Let me tell you from my minor experience of 6 months of full time work and an additional 8 months of internship, it isn’t the case. PR professionals are strategic advisors and reputation managers for the organisation, which is as essential as any other division’s advisor. The role of a PR Professional is to assess its internal stakeholders, external stakeholders, authorities and media and then prepare and execute a well thought communication plan. However, over the years, as much as media has changed and the way of communication has changed, the PR industry has not let go of old habits, which aren’t much effective post pandemic. I learnt a few of them, directly from expert and veteran journ