Campaigns that I like – Educational Technology

 

 i) Vedantu – Vedantu has a set of campaigns that they run in different areas. It has Aamir Khan as its brand ambassador and in some of its campaigns as well. Its campaign has a very catchy jingle, something that I am personally stuck with. It is “Maza ayega to samajh ayega, samajh ayega to maza ayega”, which makes a lot of sense. That is being paired with most of their video campaigns.

ii) Whitehat junior – Whitehat junior had received a lot of complaints about its initial campaign showing a child programmer. I somehow thought it wasn’t correct to portray that in such a manner. However, their recent campaign in which they roped in Usha Uthup where she shares her journey as an artist who is creative in early stages and eventually ends up being such a great singer. Unlike its previous campaigns, this time they have connected how creativity can take you places and it says “create like a child”.

Byju’s also had a decent campaign but I have seen the company being rude to employees and unresponsive to customers, hence I haven’t mentioned that.
If you have seen a good campaign, please let me know in the comments below.