The use of Rap in PR Campaign

 

I am a fan of raps and I have written about it in the past as well. They are a beautiful form of music that sounds more from the heart and contains emotions, sometimes out of frustration. It is a story or communication in a form of a song. It instantly connects with the audience in most cases.

Recently, I got to know about a campaign that had a rap as in it. It was for the residents of Mumbai and the specific target audience i.e. Dharavi connects with raps a lot. The rap scene is quite high in Dharavi and there have been rappers from there as well.

The song was produced by the Gully Gang Entertainment and the rappers were MC Altaf, 7 Batainz, and Dopeadelicz. The rap is a beautiful story that starts with describing the deadly corona and then goes to ask the audience to support the covid warriors. It even tells us the rising number of cases in India and Dharavi. Towards the end, it also suggests the way to save yourself: maintaining the distance and washing the hands. The three rappers used three different languages that are Hindi, Marathi, and Tamil. The video also featured many other rappers and Hindi film industry artists such as Akshay Kumar, Sunil Shetty, and Dia Mirza. It also took footage from people residing in Dharavi.

The campaign was supported by Bill and Melinda Gates Foundation, Mumbai’s civic body, and the ATE Chandra Foundation. The PR firm that was part of the overall campaign is Weber Shandwick. I would love the usage of raps in more campaigns as it connects with the audience from multiple social and economic backgrounds.

Listen to it and tell me what do you think about it.
Name: Stay Home Stay Safe - MC Altaf, 7Bantaiz, Dopeadelicz
Channel: Gully Gang on YouTube