Biggest disruption in last 10 years - Memes

 

There are many things that can be categorised as huge disruptions in the last 10 years. There has been a plethora of ideas that has come in. But for me the biggest disruption in the last 10 years is Memes. Taking reference from an element of any relatable song, lyrics, movie scene, dialogue, or anything that had garnered wide audience, and to put in a context that you want to use is meme. The funny pictures and videos, mostly drawn in reference to pop culture, have the whole world sharing and making them. Memes have been an element that has changed the way people use social media. Conversations and expression of feeling takes place on better on this. It has also changed how marketing is done. Every platform we go to, have wide usage of this. References used appeals to everyone, especially to the youth. Dialogues from OTT or a famous song lyric or a video that just went viral the ‘connect’ factor kicks in. Brands such as Zomato, Big Bazaar and Durex use it continuously to communicate and they are gaining quite an amount of buzz. Mirzapur as a series got a lot of attention before the release through. Not only in Digital, those things being printed over hoardings are also working very well.