Academic Blog - Takeaways from Corporate Communicate Conference

 

The online Corporate Communicate Conference was organised by Communicate Magazine UK on 6^th October 2020. It had some great speakers from the industry in UK such as Rupert Daniels, Creative Director, Department of International Trade; Elise Hamer, Global PR and Corporate Manager, Clarks; Annie Newman, Senior Digital Content Creator, GSK; Claire Oldfield, Chief Executive, Wardour. The sessions which ran for four hours mostly involved case studies bought by the speakers from their respective organisations and campaigns they have done. I have deciphered the case studies and listed takeaways that I think would help me in some way in the future. However, most of these have been tried in the UK and not in the Indian environment, which are different from each other. The takeaways for me are as follows:

•          The supply – demand gap has to be taken care of. The time where there is too much content, you don’t want to under do or over do. The right content served at the right time is the key.
•         Organisations have to understand they are all a brand. Everyone is being watched in these digital times. Irrespective of who you deal with, your reputation build with the general mass will help you a lot. Your communication has to be like a brand.
•         The message has to be clear in the content. It should be delivered through integrated communications campaign. One should not limit themselves to a specific dimension.
•         The communication has real. Too much use of artificial elements and made up videos won’t work in the long run. Real people and things have to be used with voice over clips if required.
•         Print will never lose its credibility. The trust it has will not go away anytime soon. The love for print will never go away. In this era of too much screen time, people want to avoid screen as much as possible for the betterment of their eyesight.
•         Internal communications and corporate videos should be a priority. It can do wonders for the reputation of the company.
•         360^o experience through the use of VR and AR will be an important thing in the future. The craze it has created amongst the audience, especially the youth, will create a demand for such content. It is the best time to start working on it.
•         The legacy of the company will be looked at. The way we portray the history and good work done over the years it will stand out in the consumers’ mind.

I hope you find the takeaways useful. If you have anything that you think I should know, let me know below.